Are you trying to get your website in front of as many eyeballs as possible? Here are 5 proven SEO solutions to help bring in more traffic.
Search Engine Optimization (SEO) isn’t an exact science.
Search engines routinely update and change the parameters of search algorithms. As such, the world of SEO is constantly changing.
But despite these changes to how search engines rank websites, there are fundamental SEO solutions that you can begin applying to your website today.
In this post, we’ll examine five SEO solutions that are proven to work.
SEO Solutions to Build Traffic
Achieving that coveted number one page rank is no easy feat. Sometimes it requires diligent work coming from multiple directions.
For example, the website itself must first be optimized. Then there’s the need for content on the site. And then there’s also the need for a cohesive online marketing strategy. And… the list goes on.
If you’re just dipping into the realm of SEO, all of this can be a daunting prospect. Listed below are five SEO solutions that will help point your website in the right direction.
1. Keyword Research
The world wide web is a big place. Unfortunately, the challenge isn’t limited to getting your website in front of as many eyes as possible. Rather, the challenge is getting your website in front of the right eyeballs.
Accomplishing this requires keyword research. And the more specific the better. Finding the right keyword, however, does take some time and effort. Thankfully, there are plenty of tools available to help find the right keyword.
2. Link Building
In order to gain sure SEO footing, your website needs an effective hyperlink structure.
When a search engine indexes a web page, it “crawls” through and follows any links. These links will ideally provide the crawl bots with additional information so the page can be indexed properly.
For example, does your latest blog post link back to older but similar posts? Also, does it include a link to an authoritative external source? Both are essential for improving your site’s page rank.
3. Content Generation
The phrase “content is king” gets tossed around a lot nowadays, and for good reason.
Content is one of the most heavily weighted ranking factors search engines use. If your website has quality content that is updated regularly, chances are good your website is favored by search engines.
4. Targeted Advertising
As previously mentioned, content is one of the best SEO solutions around. And targeted advertising is closely related to content marketing.
When targeted advertising is utilized on platforms such as Facebook, it has the potential to reach your desired customer with laser precision. When this is coupled with an effective content marketing strategy, the payoff can be huge.
5. Measuring the Data
Building website traffic should always begin with a baseline figure.
Before you begin making changes to your website, look at your website’s current traffic data. This data set can then be used as a reference point as you move forward.
As your traffic grows, continue observing the data for any patterns. Doing so will help you identify which solutions worked and which didn’t.
Flowing With Traffic
A cohesive SEO strategy is critical to the online success of any business. Use the solutions listed above as a starting point for growing your website’s traffic.
If you’re ready to take the first steps to growing your website’s traffic, try evaluating it with our free website health check! It only takes about an hour. What do you have to lose?