Most people don’t go past the first page of Google search results. So how can your business end up there? Here are 5 secrets you need to know to stay on top.
When most people search for a product or business in Google, they find what they need on the first page of results.
So how do you ensure your business gets on top of Google search results so you can enjoy all that traffic? And once your business is at the top, is it possible to stay there?
It sure is. Read on to learn how your business can out-Google your competitors.
1. Know Your Words
The first step in your SEO strategy is to decide which keywords you’d like to try to rank for. Keywords are the words that people type into Google when they’re searching for businesses in your industry.
Start with a broad list, and then use analytics like the Google Keyword Planner to find the best keywords for your website and business.
2. Optimize Your Website to Stay on Top of Google Search Results
Unfortunately, a second-rate website simply won’t cut it if you want to get to the top of the Google search results.
Instead, you need to make sure that your website is responsive (mobile friendly) and easily “crawlable” by Google.
Every single page needs to include these elements with your main keyword:
- Alt text
- H1 & H2 (heading texts)
- Page title
- Meta description
- Keyword within the content
3. Produce Quality Content
In 2011, Google released its Panda algorithm. This was a lesson to internet marketers and business owners everywhere.
Websites are rewarded for continually updating and improving their content. But what’s most important is that your content is helpful and relevant to your target customers.
Google can easily tell which websites are actually providing interesting content. One way it does this is by using your bounce rate. Your bounce rate is a metric that analyzes how long people are staying on your website. If visitors are landing on your home page and immediately exiting the page or pressing the “back” button, Google will move you further down the search results.
All content should be developed with your readers in mind. Ask yourself what questions you could answer, what new industry insights you have, and how you can help potential customers.
4. Get Quality Inbound Links
This is another excellent way to improve where your business sits in the Google search results.
These links are created with other websites are linking back to your site. They do this to show their audiences that you’re an authority in the industry or have something helpful to add to the conversation.
One good way to do this is by posting guest blogs on authoritative websites. You’ll gain access to a new audience, while also getting an inbound link to help with your rankings.
5. Analyse Your Results
Any SEO strategy needs to be continually reviewed and adjusted. For this reason, it’s important that you know what it is you’re hoping to achieve.
Before you begin, make a list of the goals you’re hoping to achieve. These should be S.M.A.R.T goals, so you can easily know if your business is hitting them.
Each month, analyze your results so you can see where you’re improving, and what you need to work on. You may need to adjust certain parts of your strategy, but this is an excellent way to move up the Google search results.
What do you think of our tips? Do you have anything to add? Leave a comment below and let us know or get in touch to learn more.