Search Engine Optimisation
Search Engine Optimisation is essential in today’s digital marketing strategies, as search engines serve millions of users every day, meaning that the visibility of your website can not be neglected.
SEO is divided into two categories:
- On-page SEO - This involves making sure your website complies with Google’s guidelines and is optimised to respond to its algorithms.
- Off-page SEO - This ensures that your website and online profile are referred to, or linked to, from quality sources and directories.
When creating an SEO campaign, appealing to your unknown market is crucial. Those who are searching for your product or service, but are unaware of your brand, will not search for your name directly, so it is paramount that your location and services are verbally integrated into your site, so that you appear as a result for relevant keywords and phrases in order to gain success for your business. We at Kandeshop have years of experience in getting businesses found online using SEO.
Google Adwords & More
PPC / Pay Per Click
The cherry on top of any digital marketing campaign is a well-managed PPC campaign which can instantly boost your online profile and significantly improve your website's traffic. It allows your website to appear higher on search engine results pages by bidding for specific keywords which enable you to jump the queue of natural listings and appear at the top of the page. Choosing Kandeshop to produce and manage your PPC campaign is an investment in knowledge, experience and expertise of various PPC methods such as Google AdWords (ratified by our Google Partner certification).
PPC is achieved not only via search engines, but also through Social Media channels. Networks such as LinkedIn, Facebook and Twitter, along with their partnerships with popular sites like Gumtree and eBay, widen the reception capacity of your campaign further.
Broadening your digital marketing campaign to Social Media is beneficial to any business. 33 million current UK internet users use social networks on a daily basis, according to the office of national statistics, the UK is one of the most prolific users in Europe with 57% of the population being daily users. Therefore, incorporating paid social media advertising into your digital marketing strategy is imperative.
Need some digital marketing advice?
Social Media is generally perceived as a platform for sharing personal information and connecting with other people. Integrating social media into your digital marketing campaign, with the guidance of an expert, assists you with updating clients and potential clients with recent developments, advertising your products and services, incorporating your website and boosting your off-page SEO.
Birmingham digital marketing agency Kandeshop, specialise in SEO & PPC campaigns and have equal experience with utilising social media as a complement to online marketing strategies, so get your quote today to begin maximising your business’ potential with digital marketing.