E-commerce is worldwide the fastest growing retail market, the UK sells the most items online in Europe, and its market is expected to grow to £52.25bn this year an increase of 16.2% on 2014 according to econsultancy.com.
74% of UK population own a smart phone with 72% of them shopping online retail research.org 45% of online sales are now made over mobile devices, according to the IMRG. The retail trade association says “growing consumer confidence in the technology appears to be fuelling the drive towards buying over smartphones and tablet computers.”
Why use e-commerce for my business?
With this in mind if you run small business or sell a product or service your website needs to be e-commerce enabled and mobile compatible if you’re going to compete moving forward. For centuries the way consumers and businesses traded hardly ever changed, over the last 15 years it’s changed more than it ever will. The customer used to have to work around the businesses opening times and visit or make a call, now they purchase items and make transactions 24 hours a day from wherever on the planet they need to be.
Investing in e-commerce is vital for all businesses, because consumers have many channels at their disposal when researching a product or service to buy from e-commerce. Window shoppers and In-store browsers can become online shoppers and vice versa. This was seen in a study by Wipro Even when consumers reported browsing both online and in a store, one in three (34% in the US and 33% in the UK) chose to go back online to make their purchase from an e-commerce website.