2016 figures show that 1.2 billion people now access the internet from their smartphones and tablets. As our phones become better, faster and more powerful – allowing more potential customers to access the internet on the move – the need for responsive web design becomes ever more pressing.
But what is a responsive website? And do you really need one?
We’ll answer those questions in turn:
What is a responsive website?
A responsive website works just as well on smartphones and tablets – often called ‘mobile devices’ – as it does on a desktop computer or laptop.
In simple terms, a responsive website responds to the size of the screen it’s being viewed on, however small. It scales your online content up or down, ensuring your site looks just as good – and works just as well – on a handheld device as it does on a large screen.
If a customer visits your website on their desktop machine in the office, your site looks great. If they check back on their iPad on the train home, your site looks great. And if they sign in a third time when they’re relaxing on the sofa later that day… you guessed it – your site looks great. Get the picture?
Do I really need a responsive website?
The short answer is a resounding and unequivocal YES.
Let’s play a game.
Enter the address of your own website address in the browser on your laptop. Looks great? Good start. Try again using your tablet. Don’t have a tablet? Borrow your kids’. Still looking great? Easy to navigate? Everything working as it should? Hmm. Lastly, check in from your smartphone. Oh dear.
Teeny, tiny text, links that don’t work, functionality that – well… just doesn’t function.
Those right there are the reasons responsive website design has become essential. Not a nice to have. Not a “when we can afford it”. You can’t afford NOT to have a responsive website.
A Marketron study discovered that 57% of people wouldn’t recommend a business with a poor online experience. That’s over HALF of potential customers. Can your business afford to lose out?
Each time a customer gives up and goes elsewhere because your site simply doesn’t work on their iPhone, you’re losing money.
Get a little Google love
As if that wasn’t enough, search engines such as Google and Yahoo love responsive websites. Because of the way they’re built, responsive sites are easier for search engine crawlers to access, so you’ll be rewarded with better SEO and a higher search ranking for your troubles.
Here’s why Google recommends responsive sites: https://developers.google.com/webmasters/mobile-sites/mobile-seo/
And if you’ve ever sat twiddling your thumbs while an over-bloated site loads, you’ll be pleased to learn that responsive sites are faster to load. That way there’s less risk of potential customers giving up while your page struggles to display on their mobile phone.
Ecommerce businesses, listen up
Recent figures show that 49p of every £1 spent online is spent in stores that have no physical location. https://kandeshop.com/shopping-without-shops/
While high street stores are going out of business, online shopping continues to grow in popularity. And you can bet your life the stores those customers are spending with ALL have well designed, easy-to-use, simple-to-navigate, responsive websites.
Whatever business you’re in, getting a responsively designed website needs to be top of your agenda. Not next year. Not in six months. NOW.
Want a piece of the action?
Kandeshop are experts at building great-looking, hard-working, responsive websites… and we’d love to help you take the next step to online success. For a free, no-obligation quotation, call today on 0121 4000 171 or contact us using our online form.