WHY USE PAY-PER CLICK MARKETING?
- Pay-per-click is a great way of spreading the word about your products and services within your target market, both quickly and affordably.
- A good PPC campaign will generate relevant traffic to your website that can help to significantly increase sales within days or weeks.
- Measurable and flexible
We recommend running both PPC and SEO strategies in parallel because of their complementary benefits. While PPC can have fast and effective results, SEO has long-term, permanent effects that take time to achieve, making it a great investment in your site’s future value.
HOW DOES IT WORK?
Google pay-per-click advertising – known as Google AdWords – works like an auction. Advertisers place bids on the keywords or phrases they think their target audience would type into a search field when looking for specific goods or services.
When a potential customer’s search matches the advertiser’s chosen keywords or phrases – or visits a web page with content that correlates to those keywords – the PPC ad may be displayed on the page.
PPC ads generally appear at the top right of search engine search results, where they can be easily seen. On other websites, the ad tends to appear in a location predicted by the site designer to be most advantageous to both the website owner and the advertiser.