Having a visible company that’s easy for your customers to find online is important for any savvy business. And a simple tip you might not be using can help you stand out from the competition…
Whatever business you’re in – whether you’re a local shop, restaurant, chiropractor or vet – if you welcome customers at your business premises, it’s essential to make sure your business address is up to date online.
Obvious, right? Maybe, but as far as raising awareness of your business is concerned, Google Places is an excellent tool that’s underused… and FREE. Is Google working as hard for you as it could be?
Registering your business with Google Places – sometimes called Google My Business – boosts the chances of your customers finding you in a Google search, on Google Maps and on Google+ (remember that?). It even integrates with social media platforms such as Instagram (you knew you could tag your Instagram photos to your business address, right?).
Simple steps to online success
Claiming your Google Places listing is super simple. Just visit www.google.com/business for full details, and simple steps to register. What’s more, if you can jump on the Google Places bandwagon before your competitors, you’ll stand out from the competition without even trying… and without it costing you a bean.
Once you’re registered, your address will feed into everything from Google Maps to Google searches – whether your target customers are searching on their computer, tablet or smartphone.
A potential customer is using Google Maps to check local traffic conditions. They spot your business on the map, and make a mental note to look you up next time they’re in the area. A target client is navigating from their office to a meeting. They notice your company is nearby, and it sparks the intention to check out your business when they return to the office.
Adding value to your listing
Not only does Google Places display the location of your business, but it ties in with information such as Trip Advisor reviews – excellent if customers are in an area they don’t know and are looking for a local service.
It can integrate with your Google AdWords online pay-per-click advertising campaigns, and you can even add photos of your business, your opening hours, the services you offer, parking facilities and payment options to your listing…
Just in case you missed this vital point – it’s all FREE!
It’s not just Google users who benefit from this business-boosting service. Google cross references your information with other reputable search and listings sites, such as Yelp, Yell, and 192.com, all of which helps give your listing more authority and trust.
Need help getting seen?
If you want a piece of the action, and you’d like expert help optimising your listing on Google so you can easily get found by your customers, potential clients and visitors, call Kandeshop today on 0121 4000 171 or Contact Us.
If you’re confused about how your business appears online – and how you can make the most of the services out there – we offer an ‘essential listings’ service where we cross check your details across all of the major directories that feed data to Google Places. Get in touch if you’d like to know more. We’d love to help you take the next step to online success.