So you’ve invested in a website. Well done you. But just having an online presence isn’t enough if you want potential customers to choose your business over your competitors. You need the BEST website. One that works a little harder, does a little more, stands out a little better. A site that’s optimised to get you noticed, and professionally written to convert window shoppers to customers. One that lets potential customers book a table at your restaurant, or buy your products with ease.
And you need it NOW.
In short, it’s no longer enough for your website to be a glorified shop window, or a great-looking calling card. It needs to work for you, and, above all, it needs to work for your customers. Wherever sorting your website is on your action plan, you need to boost it to the top of your agenda before your competitors grab those customers.
Knowledge is power
When was the last time you carried out an audit of your competitors’ websites? It’s vital to keep abreast of the competition, whatever industry you’re in. While you may not have the time to dive into a regular SWOT analysis of your business, you should, at the very least, be aware of what your competitors are up to online.
Identify half a dozen of your key competitors, and take ten minutes to check out their websites. What does their site have that yours doesn’t? Does it have video? Can you order their products – or book their services – online? Perhaps customers can book a table at their restaurant, while booking at yours requires them to pick up the phone.
Is their content regularly updated? More to the point, is yours? Regular blog posts and fresh, quality content help to bump your business up the online pecking order.
Respond and deliver
It goes without saying that your website needs to be responsive. Heard the term but not quite sure what it means? Easy. A responsive site is one that works just as well on mobile devices – tablets and smartphones – as it does on a desktop computer or laptop. In simple terms, it responds to the size of your screen, however small.
According to the latest figures, 1.2 billion people now access the internet from their smartphones – and in the mobile society in which we live, this number is growing daily. A study by Marketron found that 57% of people wouldn’t recommend a business with a poor online experience. Can your business afford to lose out on over HALF of potential customers?
Ecommerce sites continue to thrive while high street shops go bust. And if that wasn’t enough of an incentive, 2016 figures show that 49p of every £1 spent online is with stores that have no physical location. [link to https://kandeshop.com/shopping-without-shops/]
It’s often possible to set your website up as a tool and reduce your workload. Those daily tasks that can’t be avoided… well, maybe they can. Perhaps you have to manually import recruitment ads from another site, update the daily specials from your menu, or include rapidly changing special offers. Instead of duplicating your efforts, get your website working for you by adding an automatic feed to your site from another source. Sounds good, right?
Every day you delay setting up an ecommerce function or making your website work as a tool to grow your business is a day you’re losing out on new customers, sales… and profit.
Stop waiting for an invitation, and come join the party!
Want a piece of the action?
If you’d like expert help to transform your OKAY website into a GREAT website, get in touch. We’d love to help you take the next step to online success. Call Darren at Kandeshop today on 0121 4000 171.