Are you looking to generate relevant content and target keywords to boost your search ranking? Here’s how using Google Trends for SEO.
If you run a website, chances are you’ve heard about Google Trends.
Maybe you checked it out once, entered a few keywords, said, “Hey, that’s pretty cool,” and then left.
Google Trends is a really valuable tool for boosting your search engine ranking, and it’s completely free.
We know that 75% of users never scroll past the first page of search results, so SEO is really important.
There’s just no excuse not to Google Trends for SEO.
But if you need some inspiration on exactly how you should be using this tool, you’re in the right place.
We’ve outlined four key strategies which you can test out right away.
Ready to boost your SEO and improve your website?
Let’s do this.
1. Identify Underperforming Keywords.
Whenever you search for a keyword, Google Trends provides you with a handy graphic showing the popularity of this keyword over time.
An upward trajectory is usually a good sign, indicating that the number of people searching for the keyword is going up.
A steep downward trajectory can be cause for concern, however.
Maybe a keyword that used to get you loads of hits just isn’t as popular anymore.
That’s okay – but it’s important that you know what’s what and can refocus your content creation efforts as needed.
Be wary of sudden upward spikes for certain keywords, too.
While these can suggest an increase in popularity, they’re sometimes down to recent negative press around a keyword – which you don’t want.
2. Find New Keywords to Target.
Feeling like you’re stuck in a rut when creating content for your site?
Using Google Trends for SEO provides you with a useful list of related topics and search queries based on the keyword you enter.
This can be a great tool for inspiration, and you know you’re not just taking a stab in the dark – people are actually searching for these things already.
Plus, searching for the new keywords that have been suggested to you will bring up a whole new list – it’s like keyword inception.
Use this tool whenever you have writer’s block and you’ll never be out of ideas.
3. Plan Seasonal Content.
When looking at the trends for each of your current keywords, you might notice spikes at certain times of the year.
Maybe you sell shoes and see that ‘flip flops’ has a huge increase in searches every summer.
You can take note of this, and plan content to coincide with the increased interest.
For example, you might decide to publish, “Ten Tips for Pairing Flip Flops and Maxi Dresses’ on the 1st June.
You can also look out for times when interest decreases, and avoid posting about snow boots in spring, or sandals in October.
4. Post About Recently Trending Topics.
Taking advantage of current trends is a great way to boost your SEO.
The main page of Google Trends lets you see all the most popular topics in your area right now.
Scroll through, and look for topics relevant to your site, then create blog content around them.
Don’t force yourself to write on topics that aren’t relevant, as this doesn’t add value for your readers.
Should You Use Google Trends for SEO?
If you want to post content that’s relevant, interesting, and performs well on search engines, the answer is yes.
Google Trends is a great addition to any SEO strategy – no matter how big or small your site is.