Shopping without ‘Shops’: 49p of every £1 spent online is with stores that have no physical location
Wednesday, 10 August 2016 by Joe
As the advancement in technology continues to develop and we become ever-more reliant on the convenience of smartphones, tablets etc. it is virtually inevitable that we will use the Internet & our devices to carry out more and more of our daily practices.
So you’ve paid a web designer to build you a nice looking website, you’re happy with how it looks and you’ve spent hours writing the content to tell the world all about what your business can do for them, you’ve got your URL on all your business cards & letter heads, but have you asked yourself the most important question of all? What’s the purpose of your website?
Investing in e-commerce is vital for all businesses, because consumers have many channels at their disposal when researching a product or service to buy from e-commerce. Window shoppers and In-store browsers can become online shoppers and vice versa. This was seen in a study by Wipro Even when consumers reported browsing both online and in a store, one in three (34% in the US and 33% in the UK) chose to go back online to make their purchase from an e-commerce website.