Magento is a leading provider of open omnichannel innovation to retailers, and acclaimed as arguably the most venerated development software in the web-design world. The platform has been executed as a means of creating an online presence for some of the biggest brands: Björn Borg, Charlotte Tilbury, Fred Perry, Harvey Nichols, Kurt Geiger, Liverpool FC, Missguided, Paul Smith, Radley and The North Face are just a selection of examples of big brands that I’m sure you’ll recognise.
Investing in e-commerce is vital for all businesses, because consumers have many channels at their disposal when researching a product or service to buy from e-commerce. Window shoppers and In-store browsers can become online shoppers and vice versa. This was seen in a study by Wipro Even when consumers reported browsing both online and in a store, one in three (34% in the US and 33% in the UK) chose to go back online to make their purchase from an e-commerce website.