Friday, 29 April 2016 by admin
Birmingham web and online specialists, Kandeshop, are celebrating becoming the latest certified Google partner agency. Kandeshop has seven years’ experience of providing affordable and effective SEO success for dozens of businesses across the West Midlands and beyond. The team has a proven track record of raising the online profile of businesses using AdWords pay-per-click (PPC) advertising, combined with organic SEO.
Monday, 07 March 2016 by admin
Google has thrown a spanner in the works for the average internet marketing specialist; so we’ve had to search through our toolbox to find: the root of this alteration, how this will grow to affect companies like us, and how we can combat this issue so that we and similar businesses continue to flourish.
Tuesday, 30 June 2015 by admin
This question seems quite easy to answer, word of mouth is by far the strongest form of advertising surely. After all you have a happy customer sending a qualified customer who is in the market for your products and services straight to your door at no cost to you. People telling people about your great service has to win hands down right? Well yes but without internet presence that reflects your standard of service or without information that is key to a customer making a decision to buy, or if you can't be found via a Google search easily word of mouth can be useless. I mean there can't be that many "Smith and Son's" around can there?
Sponsored Listings & Pay Per Click (PPC) results are in the prime position on the page, usually across the top of the page and down the right. Every time a user clicks on one of these results the advertiser will pay, how much is determined by bidding on keywords. The more you bid on a keyword or keyphrase, the higher you will appear on the page.