Stop words, you say? What in the name of information overload is a stop word? In a nutshell, stop words are words Google overlooks when it’s ranking your website for SEO. Words like what, when, who and where, as well as small words like the, an, of and or.
Wednesday, 18 May 2016 by admin
Google is the most popular search engine, so we’ll use it as the basis for explaining how everything works. When you create your website, you are found via searches, but when you search Google, you aren’t searching the entire World Wide Web, you are searching Google’s index.
Wednesday, 24 February 2016 by admin
Search Engine Optimisation or (SEO) is an ongoing process but as with most things there are some fundamentals that should be in place right at the start, we endeavour to make all of our websites "search engine friendly" and ensure that all of our clients understand the difference between On Page SEO & Off Page SEO, one without the other can be effective but both together (done properly) will make your website a success.
Sites can load slowly for a variety of reasons, ranging from using large images to having poor quality web hosting, or even the geographical location of your hosting company, optimising page load speed should be one of your top priorities.
When building a website it is important to use the right words with SEO. It is vital you use word that users would search for. For example don’t use “Peak of Everest” Use “What is the height of Everest?” because people will type that. On the other hand doing things like having your content in plain text not just PDF and Include business hours and services will have a good impact.
Alexa Traffic Rank is traffic rank of a site. The traffic rank is based on 3 months of historical traffic data collected from the users of Alexa Toolbar. Also combined with different traffic data source and page views. Alexa also counts the number of visitors and number of page views of all the sites for Alexa traffic rank.
Tuesday, 30 June 2015 by admin
This question seems quite easy to answer, word of mouth is by far the strongest form of advertising surely. After all you have a happy customer sending a qualified customer who is in the market for your products and services straight to your door at no cost to you. People telling people about your great service has to win hands down right? Well yes but without internet presence that reflects your standard of service or without information that is key to a customer making a decision to buy, or if you can't be found via a Google search easily word of mouth can be useless. I mean there can't be that many "Smith and Son's" around can there?
Most of the sites we build are built on a Wordpress platform. Wordpress is a PHP based platform and offers you, the client, a powerful CMS system allowing you to make changes to the content of your website. WordPress is used by over 18.9% of the top 10 million websites as of August 2013 (source Wikipedia) and powers around 60 Million websites across the web.
Many laymen hear the phrase "Search Engine Optimisation" or "SEO" and they think Computer hocus pocus jargon! and think anyone who understands the term or can get a website to appear on google must be some kind of nerdy wizard with a digital brain. This of course isn't true, anyone can achieve results from small simple actions. It's like changing the oil in a car, you probably didn't know how until someone told you, but once you knew, you realise you could have probably figured that out for yourself.
Saturday, 27 June 2015 by admin
Stimulative advertising is an advertisement that a prospective buyer see's by chance and is stimulated into contacting the advertiser and/or purchasing the product. Things like bill boards, news paper & magazine advertising, T.V. advertising & radio advertising are all forms of stimulative advertising.