Your website is your shop window to the business world – the public face of your company, if you like. As a vital element of your brand that showcases your business in the market in which you operate, it should be catnip to potential customers. But the elements that go together to make a successful
So you’ve paid a web designer to build you a nice looking website, you’re happy with how it looks and you’ve spent hours writing the content to tell the world all about what your business can do for them, you’ve got your URL on all your business cards & letter heads, but have you asked yourself the most important question of all? What’s the purpose of your website?