This is the strategy of EDUCATIONAL MARKETING.
It works on the principle that most people are likely to buy what you sell if they understand the benefits to them and if those benefits have been explained clearly. The fastest way of doing this, and the way that is most appreciated by a prospect, is to give them the benefit of your years of experience in your field, industry or profession, condensed into a professionally written report.
Effective Marketing Strategy
Just four or five pages of professionally written information will clearly demonstrate that your company is the best one to help them and will convince them that buying from you is 100% the right decision.
The second part of educational marketing is to use powerful video messages to highlight the benefits, relevant factors and the story of your business. YouTube is the world’s second largest search engine and professional videos portray enthusiasm and professionalism and will turn a flat dull web page into a visual experience – with everyone being so busy, it’s easier to watch something than read! Videos get your message across faster and you will see more conversions and more customers, enthusiastically buying from you!
So this is how we put it together:
You need help to devise an online marketing strategy that will give you the maximum opportunity to get new business from the internet.(kandeshop.com)
We will identify 6 different sources of traffic. This maybe existing traffic to your site, seminars you present, exhibitions you attend, google, LinkedIn, Facebook, networking, blogging or banner advertising online. There are so many options but we will find the right ones for you.
All the traffic from these sources are being directed to a special website landing page, where there is only one course of action…to enter a name and email address to get a free report that will help the prospect reach a buying decision.
The page is so easy to understand, who wouldn’t fill it in? Some businesses use a report or a voucher as the ‘reward’ for entering their details. When a prospect lands on this web page, which is a professionally scripted and presented video starts playing, with similar videos on every page of the website.
We call this a ‘new customer acquisition site’, as that’s its sole purpose. The copy (the words on the site) and the video, prompt the visitor to complete the online form to get access to the report. They are immediately entered into the email marketing system. The prospective customer then receives a series of emails prompting them, pleasantly and professionally, to take the next step!
This will be different for every business, for some it maybe to book a sales meeting; for others, to buy a product. Those that don’t fill out the form have a cookie placed on their computer (the magical cookie trick again!)…don’t worry, this is totally legitimate! Hundreds of companies do this including Google, Apple & Facebook. From that moment on, up to 6 times a day for the next 18 months they will be reminded of your company when they see your specially designed adverts all over the internet… for free!!
This is a very fantastic branding exercise and makes your company appear the dominant player in your industry. Now that you have the prospects contact details, you can communicate with them by email, by phone or in their down time on Facebook! The advantage you have over your competitors is huge! Research has shown that the company that reaches out and communicates with prospects the most, using multiple methods, becomes upper most in the prospects mind and is many times more likely to get the sale rather than the company that was instantly got forgotten.
There you have a structured approach to getting new business and following up!
Unlike most companies that have a hap hazard approach to marketing, that never has any consistency or strategy or focus, you are now head and shoulders above your competitors.