The title tag is probably the most important “on page” ranking factor there is. Your title tag becomes the “headline” of the small portion of your page that shows in the search results, and should be specific to just the content on that page.
It is good for your business name to be within the search title tag so that your known market can easily find out information about you, but what about your unknown market?
If you are trying to attract new local business Your city/area should be included within your title, aswell as relevant words for your specific product or service?
It’s important that your title tag coincides with the content of your page. Even if your title tag contains all of the right information, if its not relevant to the content of the page it’s useless.
The title tag should also entice users to click on your search result for that phrase for which they just searched A deeper analysis would look at the titles of all of your pages.