You hear a lot about all the wonderful things SEO can do for your business. And for the most part, the sayings are true – SEO can boost visibility, traffic and conversions.
But only if you’re using the right tactics and targeting the correct audience. Over time, data shows what SEO methods work the best and which you should hang up.
So for the sake of this article, the focus will be on the top two methods you can use to boost social media interaction.
Let’s review two key concepts related to both.
It’s All in Your Word Choice
The words you choose to place in your content titles and social media posts can differentiate between getting user engagement and getting ignored.
Of course, there are other components that play a role in how you boost social media interaction. For instance, creating content that’s highly relevant and valuable to your audience. This way, they’re more likely to click on, like and share your posts.
But what grabs their attention in the first place? It’s the words in your title and post. For example, if you’re looking for engagement on LinkedIn, you should use words like:
And the words you should stay away from include:
However, if you’re on Facebook, you should use words that attract consumers, such as discount, deals, comment, would, should, inspires, submit, post, where and when.
Once you’ve mastered the art of attraction, you can hone in on your ability to generate consistent content that’s valuable and engaging. The key is to start conversations so folks are interacting with your brand.
This will, in turn, help to build a community and customer loyalty.
Today’s Consumers Are Highly Visual
All the numbers point to the same thing – today’s web users are highly visual beings. Take a look for yourself:
- 40% of users respond better to visual info vs plain text
- 90% of information transmitted to the brain is visual
- 60% of consumers click on businesses with images in the search results
- 93% of highly-engaging Facebook posts include images vs links, videos and status updates
- 12% average traffic growth is seen by businesses that use infographics
The takeaway here is to include images in your social media posts and throughout your blog content. The longer the content, the more images you should have.
Now, there are different types of images you can use. For instance, funny memes, screencasts and videos.
GIFs are also gaining popularity, which you can use to showcase product details. And if you can create infographics, then you can really boost social media interaction.
Use Expert SEO Services to Boost Social Media Interaction
Search engine optimization continues to prove its use in building brands and visibility. If you’re concerned about growing your social media presence and website traffic, then you need an SEO strategy.
At Kandeshop, you can work together with SEO experts who specialize in social media marketing, as well as search engine optimization.
Contact Kandeshop today to get a consultation for your business.