Alexa Internet, Inc is a California-based subsidiary company of Amazon.com that is known for its toolbar and Web site. Once installed, the toolbar collects data on browsing behavior which is transmitted to the Web site where it is stored and analyzed and is the basis for the company’s Web site traffic reporting.
What Is Alexa Traffic Rank?
Alexa Traffic Rank is traffic rank of a site. The traffic rank is based on 3 months of historical traffic data collected from the users of Alexa Toolbar. Also combined with different traffic data source and page views. Alexa also counts the number of visitors and number of page views of all the sites for Alexa traffic rank.
The main Alexa traffic rank is based on the data generated by this two sources. The change is determined by comparing the site’s current rank with its rank from 3 Months ago.
What Is Alexa Toolbar?
It is a toolbar which sends your browsing details to Alexa. But, it can be an essential tool for you in checking a websites Alexa Rankings instantly as well as increasing your site’s Alexa rankings.