Stimulative advertising is an advertisement that a prospective buyer see’s by chance and is stimulated into contacting the advertiser and/or purchasing the product. Things like bill boards, news paper & magazine advertising, T.V. advertising & radio advertising are all forms of stimulative advertising.
Pro’s of stimulative advertising.
- If you have a large advertising budget you can reach thousands or even millions of people with this form of advertising.
- It is good for brand awareness
- It is good for creating desire
Con’s of stimulative advertising.
- Usually quite expensive.
- (not targeted) Most people who see your advert won’t be in the market or be interested in what you’re selling. Sales people of stimulative advertising product will state “Our publication/broadcast reaches X,000,000’s of people.” How many of these are in the market for your product.
- Usually runs for a short period of time, the longer the campaign the more expensive it is
- Low conversion rates
Directive advertising is probably the most effective of the two, this method places an advert in front of your prospective client in a place that they are looking for your service.
For many years Yellow Pages was the number 1 place to advertise for businesses of all sizes. Business owners knew that they would be seen by people in the area they wanted for the service that they provide. If I’m looking at the Bristol Plumbers page of the yellow pages the likely hood is I’m looking for a Plumber in Bristol. Whilst the one time champions of directive advertising yell is no longer the powerhouse it was which will we will go on to explain why in a future blog, the new king is Google search and if you want to stay in business then you need to be a part of Google’s Kingdom.
Pro’s of Directive advertising.
- Targeted at consumers in the market for what you offer
- Targeted at consumers in the geographical area you want
- Consumers looking at your advert have probably made the decision to buy or are about to.
- Generally cheaper than stimulative advertising.
- Higher conversion rates
- Advert life is usually longer
Con’s of Directive advertising
- You may be listed next to your direct competitors
- You may be overwhelmed with the type of work you are looking for (we’re scraping the barrel with this one)
Understanding how a prospective buyer of any product or service translates their thoughts into words, is vital for any business in the 21st century If a business can publish words in a way that the search engines understand they have an opportunity to promote their product.
The consumer is rapidly moving away from responding to stimulative forms of advertising, and the “8 out of 10 housewives agree!” mentality. What does that matter in this diverse culture that we live in? What did the other 2 think why didn’t they like the product? The internet & the resulting technology has drawn the consumer into a more directive way of thinking, the emergence of Google has given the consumer more choice and control over what they want, and the retailer or service provider a unique opportunity to be in the place that the consumer is looking after or right before they have or will make the decision to buy.
Now this style of marketing is the norm for small businesses, the long “web established” businesses will have the best spots for the best search terms and will be hard to budge. Get in now and develop your business using effective SEO & Internet Marketing , Kandeshop can help you be found.
Don’t pay the earth to reach the world is our slogan so be assured we are affordable. Call now on 0121 4000 171 or complete the form on our website