When a user loads your website, how long does it take to load? Websites that take longer than 10 seconds to load tend to loose visitors who get impatient and either hit the back button on their browser or search for a competitor using a search engine.
Sites can load slowly for a variety of reasons, ranging from using large images to having poor quality web hosting, or even the geographical location of your hosting company, optimising page load speed should be one of your top priorities.
High quality hosting is essential for SEO
The better your website is optimised & the higher quality your hosting, the faster your page will load for most users. Many web designers use a shared re-seller hosting package which will be sharing resources with 100’s or 1000’s of other websites draining your resources and making your website slower. Kandeshop have a private server which is configured for a faster page load speed.
Page speed matters! Not just because users are far more likely to stay on your website if it loads quickly, but also Google and other search engines penalize websites that load slowly giving your slow website less visible search engine rankings.
Finding your website’s page load speed is easy, there are hundreds of tools that load your website from various geographical locations and tell you exactly how long it took to deliver. Some even tell you what’s slowing down your page load speed. We recommend PageSpeed Insights which is a free tool provided by Google which analyses your website and provides a full breakdown of page load speed issues. From uncompressed images to heavy CSS files, it lists most factors that are preventing your website from loading as quickly as it could and tells you how to solve the issues.
If you need help with speeding up your website please give us a call on 0121 4000 171.