Stop words, you say? What in the name of information overload is a stop word? In a nutshell, stop words are words Google overlooks when it’s ranking your website for SEO. Words like what, when, who and where, as well as small words like the, an, of and or.
It might help to visualise a big STOP sign. You know – the kind you see when you’re driving. These signs have one purpose: to stop traffic. In internet terms, stop words do the same with your website. They stop the flow of traffic to your site by using up valuable space in your meta tags and titles that could be working harder for you.
Removing stop words from your website can help boost your site’s visibility and Google ranking… which is precisely why you should be doing it.
Get the traffic you deserve
Think of your website like a cake. The foundation – getting the site professionally built or developed – is the sponge. Professional copywriting and web design make sure the site looks great and works hard to convince potential clients – that’s the icing. SEO is a small but important part of the overall mix – the cherry on top.
Search engines like Google assess the ratio of keywords to total words to calculate your site’s keyword density. The higher the keyword density, the better your search engine ranking will be.
You could have the most delicious-tasting cupcake, but without that finishing touch – the juicy SEO cherry – chances are, no one will ever know how good it tastes.
There’s an art to writing hardworking title tags. Like tweets, tags and titles are restricted to a number of characters: currently between 65 and 70. They should contain all the important
keywords that reflect the content of your page. Spot the difference in the example below:
Bad: Where can I find cheap carpet and flooring solutions?
Good: Cheap hardwearing carpet and flooring, Birmingham UK
The Illinois Institute of Technology has compiled a comprehensive list of stop words that you may want to use as a reference. You can find the list here.
Ditch the stop words and get results…
Including stop words in your meta tags and page titles does nothing but take up valuable space that could be working harder to boost your ranking. Review your tags and titles – or ask Kandeshop to do it for you – and make sure ALL your words work hard to get your business noticed online.
If you’d like expert help to boost your website’s online presence – using Google AdWords or an ongoing SEO strategy – get in touch. We’d love to help. Call Kandeshop today on 0121 4000 171 or click here to send a message