With the growth in usage of mobile devices such as smart phones & tablets, your business needs a great looking website that is optimised for mobile visitors. Every business who is serious about their online presence needs a website which is responsive to the device it is being viewed on. It should rearrange the elements to fit any screen so you’ll get more happy visitors which means more happy customers.
The rise of the smart phone is creating smarter consumers giving more opportunities for smarter marketing, smart phones are always on always with us and always connected.
- Smartphones overtake laptops as UK internet users’ number one device
- We’re spending two hours online on our smartphones every day; twice as long as laptops and PCs
- Superfast 4G is helping change the way we shop online, bank, watch TV and communicate
Mobile responsive websites are a necessity for businesses
According to Ofcom Smartphones have overtaken laptops as the most popular device for getting online, with record ownership and use transforming the way we communicate. 93% of us now own a mobile phone with 66% of adults owning a smartphone, using it for nearly two hours every day to browse the internet, access social media, bank and most importantly for businesses shop online.
The growth of 4G mobile internet usage
33% of UK internet users see their smartphone as the most important device for going online, this is due to the rise in 4G mobile subscriptions which rocketed from 2.7million subscriptions in quarter 4 of 2013 to a staggering 23.6 million subscriptions a year later an increase of over 800%. At least one 4G mobile broadband service is now available to 89.5% of UK premises, Ofcom aim for 98% of premises to have an indoor 4G signal by 2017.
39% of people admit to using their phone to browse the internet whilst using the toilet, 33% whilst watching TV, with 23% using them whilst reading the newspaper. 70% of us use the smartphone to help us with shopping almost ¾ of people made a purchase as a result of information they got from their smart phone either in store, online or on our phones.
Predictably the vast majority (90%) of 16-24 year olds own a smartphone; but 55-64 year olds are also joining the smartphone revolution, with ownership in this age group more than doubling since 2012, from 19% to 50%.
15% of adults who live in a mobile-only home so potentially more than 1 in 10 of your target market only has the option of viewing your website on a mobile phone
Local mobile website searches
Finding local information is one of the most popular of smartphone activities, we’re using our phones to find pizzas, cinema times or to find the nearest shop that stocks the product we are looking for. Word of mouth or seeing a product in store still inspires people to do a search on their smartphone with many mobile users responding to ad they have seen on their phone or elsewhere.
1 in 3 mobile searches is now local, that’s people local to you looking for a business like yours in your area. Mobile users aren’t just surfing the web they’re looking for specific information about your business whether it be opening hours, location, phone number or products and services and if they can’t find what they are looking for easily they will go elsewhere.
Enhance your Google presence & SEO with a mobile friendly site
Google understands that when a user searches using a mobile phone that they will have a better experience with a mobile friendly website, so they are offering responsive mobile websites to their users over non mobile optimised sites.
They even tag the site to advise browsers whether a site is mobile friendly or not. Having a mobile responsive website can have a positive impact on your websites SEO
Is your website ready for the mobile revolution?
Many websites are still not designed for mobile phones making them hard to read and navigate for mobile users, they take too long to load, key information is hard to find and users have to scroll back and forth or zoom in and out just to read what you have to say about yourself.
All information should be easily accessible right from the home screen, customers should be able to call you directly from the screen with a simple swipe or touch, key information like directions and opening hours should be accessible directly from the home screen. You can also link your site to Googles ‘Maps’ app which will literally navigate a route to your business for your customers using GPS.